Social Media Video Marketing Strategy

How to master video marketing on social media?

• Social media has made video marketing more popular than ever. Videos allow     brands to have a stronger and more personal impact than with textimages,while providing audiences with the content they prefer . Everyone wins, except maybe those who don't know much about social media video marketing.

• Millions of videos view for your audience's attention on social media, and that number is set to grow exponentially. According to a report from Cisco, video will constitute 80% of global internet traffic by 2019.

• How to get out of the game? Even if you don't have a huge budget, glamorous guests, or a famous brand, your business can benefit from video on social media.

• In this guide, you'll find stats and tips to help you tackle video communication, from planning and creating content to distributing it on social media and evaluating its impact.

Why is video marketing on social media so important?

If you're still not sure how effective video marketing is, there are plenty of statistics to convince you.

• Video attracts 41% more traffic and generates 49% more revenue

• 64% of people are more likely to order online after watching a video 

• 54% of people want the brands they follow to produce more videos

• Video marketing generates 66% more qualified leads per year

We don't want to bore you with statistics, so to put it simply, when it comes to social media video marketing, there's just one number to remember: 1200% . Videos get more social media shares than text and images combined - 1200% times more shares.

However, it is not enough to post just any video online and open a bank account while waiting to receive the millions of dollars that your videos will generate… You must first publish the right video; on the right platform. However, what makes a video “good” or not depends a lot on your brand as well as your business goals.

There are several types of videos (explainer, tutorial, live, commercial), but also a wide variety of styles, tones and cinematic techniques, to represent the unique personality of your brand. To learn more about the different types of videos and to find out which ones are best suited for your project,read our  ultimate guide to video marketing.